KG
Data studies by Kriszta Grenyo
Topics: Wikipedia readership in the AI answer era, How the news covers AI search, Developer conversation on Hacker News, Downloads of the tools that read websites for AI, The open-source tooling around AI search, Niche schema types AI answers can read, Patents behind AI search, Entity markup machines use to identify a brand, llms.txt and AI instruction files, AI training opt-out signals, Snippet controls that also govern AI Overviews, Machine-readable doors for AI agents, What people search when it trends, How websites talk about AI.
- Wikipedia readership in the AI answer era-8.1%Wikipedia Traffic Since ChatGPT: English Views Down 8.1%Analysis of 440.7 billion English Wikipedia page views, September 2021 to September 2026
- Wikipedia readership in the AI answer era-41.9%'What Is' Wikipedia Pages Lost a Median 41.9% of ReadersAnalysis of a random 1-in-10 sample (1,032 articles, 986 analysed after exclusions) of the 10,000 most-read English Wikipedia articles of 2022
- Wikipedia readership in the AI answer era-46.4%Homework Topics on Wikipedia: STEM Pages Down 46.4%Analysis of 769 school-curriculum Wikipedia articles, school years 2021-22 to 2025-26
- Wikipedia readership in the AI answer era-44.7%Health Condition Pages on Wikipedia: Views Down 39.0%Analysis of 354 English Wikipedia articles on common health conditions and symptoms, 2022 vs October 2025 to September 2026
- Wikipedia readership in the AI answer era-57.9%Programming Pages Lost a Median 57.9% of Wikipedia ReadersAnalysis of 331 programming and computer science Wikipedia articles, 2022 vs October 2025 to September 2026
- Wikipedia readership in the AI answer era-25.6%Destination Pages Lost 25.6% of Trip-Planning ReadersAnalysis of 208 travel destination articles on English Wikipedia, spring planning seasons 2022 to 2026
- Wikipedia readership in the AI answer era-33.9%Big-Company Wikipedia Pages: Median Reader Drop of 20.3%Analysis of 397 English Wikipedia articles for Fortune 500 companies, 2022 vs October 2025 to September 2026
- Wikipedia readership in the AI answer era-9.9%Desktop vs Mobile Wikipedia: Desktop Views Down 9.9%Analysis of 165.5 billion English Wikipedia desktop and mobile web page views across 2022 and October 2025 to September 2026
- Wikipedia readership in the AI answer era-8.1%Spanish Wikipedia Views Fell 36.3%; English Fell 8.1%Analysis of monthly page views for 9 Wikipedia language editions, 2022 vs October 2025 to September 2026
- Wikipedia readership in the AI answer era86.2%75 of Wikipedia's Top 100 Pages: People, News, Pop CultureAnalysis of English Wikipedia's 100 most-read articles in each year from 2022 to the past 12 months, plus monthly top 100 and top 1,000 lists
- Wikipedia readership in the AI answer era-24.5%Popular Wikipedia Pages Lost 24.5%; Niche Pages Gained 12.2%Analysis of 2,950,961 English Wikipedia articles with at least 1,200 views in 2022
- Wikipedia readership in the AI answer era-51.4%Finance Explainer Pages on Wikipedia: Median Drop of 49.9%Analysis of 247 personal finance concept articles on English Wikipedia, 2022 vs October 2025 to September 2026
- Wikipedia readership in the AI answer era-52.5%Legal Concept Pages Lost 46.9% of Wikipedia ReadersAnalysis of 233 legal concept articles on English Wikipedia, 2022 vs October 2025 to September 2026
- Wikipedia readership in the AI answer era-50.4%Home System Pages on Wikipedia Lost 50.4% of ReadersAnalysis of 212 home system and trade articles on English Wikipedia, 2022 vs October 2025 to September 2026
- Wikipedia readership in the AI answer era-51.9%SEO vs GEO on Wikipedia: SEO Page Views Down 51.9%Analysis of 19 SEO-related and 9 AI search-related English Wikipedia articles, 2022 to September 2026
- Wikipedia readership in the AI answer era2.92xAI Topics Draw 2.9x the Wikipedia Readers of Search EnginesAnalysis of 41 AI and 16 search engine articles on English Wikipedia, September 2021 to September 2026
- Wikipedia readership in the AI answer era0.87xProduct Category Pages Lost 46.3% of Holiday ReadersAnalysis of 218 consumer product category articles on English Wikipedia, 2022 to 2025 holiday seasons
- Wikipedia readership in the AI answer era-46.3%Common Prescription Drug Pages: Median Reader Drop of 46.3%Analysis of 296 commonly prescribed drug articles (generic names) on English Wikipedia, 2022 vs October 2025 to September 2026
- Wikipedia readership in the AI answer era-18.7%College Pages Lost 14.3% of Application-Season ReadersAnalysis of 2,304 US college and university articles on English Wikipedia, application seasons 2021-22 and 2025-26
- Wikipedia readership in the AI answer era-11.0%Car Model Pages on Wikipedia Fell 16.8%; EV Pages Fell 26.1%Analysis of 207 current car model articles on English Wikipedia, 2022 vs October 2025 to September 2026
- Wikipedia readership in the AI answer era-59.4%Business Software on Wikipedia: Median Page Down 47.2%Analysis of 151 business software product articles on English Wikipedia, grouped into 5 categories, 2022 vs October 2025 to September 2026
- Wikipedia readership in the AI answer era-37.7%US City Pages on Wikipedia: Big Cities Down 37.7%Analysis of 22,183 US place articles on English Wikipedia matched to Census population, 2022 vs October 2025 to September 2026
- Wikipedia readership in the AI answer era-8.0%Work-Hour Wikipedia Reading Down 8.0%, Evenings Down 4.2%Analysis of 166.6 billion English Wikipedia page views by hour of week, 2022 vs October 2025 to September 2026
- How the news covers AI search1,635AI Search in the News: Coverage Up 5.9x Since 2023Analysis of 22,024 news articles about AI search, January 2022 to September 2026
- How the news covers AI search16.5%Only 16.5% of AI Overviews News Coverage Is NegativeAnalysis of 4,371 articles about Google AI Overviews, AI Mode and SGE and 29,722 other Google Search articles, January 2022 to September 2026
- How the news covers AI search87Zero-Click Search News Hit a Record 87 Stories in 2026Analysis of 1,054 news articles with zero-click in the URL, 2016 to October 2026
- How the news covers AI search954Publishers vs AI: 130 Lawsuit Stories a Month in 2026Analysis of 8,158 news articles about copyright lawsuits against AI developers, January 2022 to September 2026
- How the news covers AI search62.6%Indian News Sites Cover AI Search 5.9x More Than UK SitesAnalysis of 21,983 AI search news articles by domain ending, January 2023 to September 2026
- How the news covers AI search45025 Outlets Wrote 21.8% of All AI Search NewsAnalysis of 21,983 AI search articles from 3,362 outlets, January 2022 to September 2026
- How the news covers AI search2.2xAI Search Launches Double News Coverage for About a DayEvent study of 11 AI search launches, 2023 to 2025, using daily counts of AI search articles
- How the news covers AI search9SEO Is Dead Headlines Since 2015: 49 Claims, 31 RebuttalsAnalysis of 80 distinct SEO-is-dead and SEO-isn't-dead headlines, February 2015 to October 2026
- How the news covers AI search183GEO, AEO and AI SEO News: 183 Articles a Month in 2026Analysis of 2,495 news articles naming GEO, AEO, LLMO or AI SEO, January 2022 to September 2026
- How the news covers AI search66.4%66% of AI Search News Carries Business Themes, 52% TechAnalysis of 19,957 AI search news articles and their GDELT themes, January 2023 to September 2026
- How the news covers AI search0.3%Only 0.3% of AI Search News Mentions Small BusinessesAnalysis of 22,017 AI search news articles, January 2022 to September 2026
- How the news covers AI search3.4 to 1AI Error Stories Outnumber AI Accuracy Stories 3.4 to 1Analysis of 735,697 news articles about AI chatbots and AI answers, January 2022 to September 2026
- How the news covers AI search1,125Ads in AI Answers: News Coverage Up 841% in 2026Analysis of 2,811 news articles about ads in AI chatbots and AI search, January 2022 to September 2026
- How the news covers AI search4.8xAI Shopping Agent News Grew 4.8x in a YearAnalysis of 2,909 news articles about AI shopping agents and agentic commerce, January 2022 to September 2026
- How the news covers AI search27.4xAI Search News Mentions Advertisers 27x More Than AverageAnalysis of 21,976 AI search articles against 30,973,048 sampled news articles, January 2023 to September 2026
- How the news covers AI search267AI and Website Traffic: 267 News Stories in 2025, a RecordAnalysis of 597 news articles about AI search and website traffic, January 2023 to September 2026
- How the news covers AI search15.6%AI Crawler News: Payment Talk Up From 1.9% to 15.6%Analysis of 1,937 news articles about AI crawlers, scraping and blocking, January 2022 to September 2026
- How the news covers AI search28.3%28% of AI Search News in 2026 Is Written Outside EnglishAnalysis of 21,830 AI search news articles in 30 languages, January 2023 to September 2026
- How the news covers AI search3.3%Reddit, YouTube, Wikipedia in AI Search News: 8x Since 2023Analysis of 21,976 AI search news articles, January 2023 to September 2026
- How the news covers AI search157Local Business AI Search News: From 6 in 2024 to 157 in 2026Analysis of 245 news articles linking AI search with local businesses, 2022 to September 2026
- Developer conversation on Hacker News18.7%1 in 5 Popular Hacker News Stories Is Now About AIAnalysis of 170,438 Hacker News stories with 100+ points, January 2015 to September 2026
- Developer conversation on Hacker News36.4%ChatGPT's Share of 'AI Replaced My Search' Talk Fell to 36%Analysis of 198 verified Hacker News comments, December 2022 to September 2026, screened from 27.3 million live comments posted since January 2019
- Developer conversation on Hacker News39.6%Why Developers Ask AI First: 40% Blame Cluttered ResultsAnalysis of 91 Hacker News comments giving a reason for using AI instead of search, from 198 confirmed switch comments, December 2022 to September 2026
- Developer conversation on Hacker News16.7%AI Tools Out-Mentioned Search Alternatives on HN Since 2023Analysis of 130,942 Hacker News comments discussing search engines or search results, January 2015 to September 2026
- Developer conversation on Hacker News3.4xAI SEO Draws 3x the Positive Developer Comments of SEOSentiment coding of 235 relevant Hacker News comments (113 on AI SEO, 122 on classic SEO), 2023 to September 2026
- Developer conversation on Hacker News54.0%llms.txt Splits Developers: 54% For, 46% AgainstAnalysis of all 391 Hacker News comments and 111 stories mentioning llms.txt, September 2024 to September 2026
- Developer conversation on Hacker News+51.3%AI Crawler Blocking Stories Score 51% Higher on Hacker NewsAnalysis of 348 Hacker News stories about blocking AI crawlers, January 2023 to September 2026, compared with 1.2 million stories in the same months
- Developer conversation on Hacker News2.1%Only 2.1% of Links in HN AI Search Debates Cite ResearchAnalysis of 5,740 links from 3,370 Hacker News AI search stories and their comment threads, January 2023 to September 2026
- Developer conversation on Hacker News73.5'Written by AI' Comments on Hacker News Up 4.6x Since 2023Analysis of 4,954 Hacker News comments about AI-written text, 2019 to September 2026, out of 27.3 million live comments
- Developer conversation on Hacker News671.9'Slop' Now Shows Up in 1 of Every 149 Hacker News CommentsAnalysis of 30,107 Hacker News comments using the word slop, 2019 to September 2026
- Developer conversation on Hacker News70AI Visibility Tool Launches on HN: 3 in 2023, 70 in 2026Analysis of 516 SEO and AI visibility Show HN launches, 2015 to September 2026
- Developer conversation on Hacker News35.3%35% of Ask HN Search Questions Now Mention AI, Up From 2%Analysis of 623 Ask HN posts about search and finding information, January 2015 to September 2026
- Developer conversation on Hacker News2.0xDevelopers Talk About Robots.txt 2x as Often Since GPTBotAnalysis of 5,415 Hacker News comments mentioning robots.txt, January 2015 to September 2026, out of 35.6 million live comments
- Developer conversation on Hacker News24.2%10 Threads Hold 24% of Hacker News AI Search CommentsAnalysis of 3,370 Hacker News stories about AI search, January 2023 to September 2026, compared with 1.2 million stories in the same months
- Developer conversation on Hacker News7.2'Add Reddit to Your Search' Talk Fell 85% Since 2022 PeakAnalysis of 1,147 Hacker News comments about adding Reddit to searches and 198 verified comments about using AI instead of search, 2015 to September 2026
- Developer conversation on Hacker News38.7AI-Quoting Comments on Hacker News Rose 72% Since 2023Analysis of 3,789 Hacker News comments citing an AI answer, January 2023 to September 2026
- Developer conversation on Hacker News45.4%45% of HN Search Engine Debates Now Bring Up AI AssistantsAnalysis of 1,079 Hacker News search engine threads and 91,536 comments, January 2019 to September 2026
- The open-source tooling around AI search110llms.txt GitHub Projects: 83.1% Never Got a StarAnalysis of 668 original llms.txt repositories first seen Sep 2024 to Oct 2026
- The open-source tooling around AI search322.0GEO and AI SEO Repos on GitHub Hit 322 a Month in 2026Analysis of 3,648 original GitHub repositories first seen Jan 2024 to Oct 2026
- The open-source tooling around AI search1 in 417Web-to-AI Text Tools Drew 1 in 417 GitHub Stars in 2026Analysis of 7 leading web-to-LLM extraction repositories, January 2023 to October 2026
- The open-source tooling around AI search80.8%One List Holds 81% of AI Bot Blocklist Stars on GitHubAnalysis of 470 original AI crawler blocking repositories first seen Jan 2023 to Oct 2026
- The open-source tooling around AI search111.0%SEO Data MCP Servers on GitHub More Than Doubled in 2026Analysis of 7,320 web-data MCP server repositories first seen Nov 2024 to Oct 2026
- The open-source tooling around AI search4.6%AI Scraper Repos: 4.6% of New Scrapers Name AI, Up 5xAnalysis of 355,289 original scraper and crawler repositories first seen Apr 2023 to Oct 2026
- The open-source tooling around AI search72.9%Deep Research Agents Took 72.9% of AI Search Repo StarsAnalysis of 17 open-source AI answer engine and deep research repositories, Jan 2023 to Oct 2026
- The open-source tooling around AI search22xAI Browser Agent Repos on GitHub Grew 22-Fold Since 2024Analysis of 9,512 original browser agent repositories first seen Apr 2023 to Oct 2026
- The open-source tooling around AI search16.1%16.1% of New SEO Repos on GitHub Now Mention AIAnalysis of 42,200 original SEO repositories first seen Apr 2023 to Oct 2026
- The open-source tooling around AI search485.4%AI Article Generator Repos on GitHub Grew 485% Since 2023Analysis of 14,876 original AI blog, article and content generator repositories first seen Apr 2023 to Oct 2026
- The open-source tooling around AI search4x45% of GitHub Issues on AI Crawlers Cite Traffic or CostAnalysis of 551 GitHub issues in 459 repositories, Oct 2025 to Oct 2026
- The open-source tooling around AI search3.3xllms.txt Pull Requests on GitHub Tripled in Share in a YearAnalysis of 721 llms.txt pull requests in 622 repositories, Oct 2025 to Oct 2026
- How the news covers AI search2.8%Local TV Sites Run 8.2% of News but 2.8% of AI Search NewsAnalysis of 14,134 English-language AI search articles and 173 million English-language news articles, January 2023 to September 2026
- The open-source tooling around AI search252.1%IndexNow Repos on GitHub Grew 252% in 2025Analysis of 362 IndexNow repositories (2023 to 2026) and 813 repositories with IndexNow pull requests, branches or issues (Oct 2025 to Oct 2026)
- Downloads of the tools that read websites for AI70.6xWeb-to-Text Tool Downloads Grew 71x Since 2022Analysis of 304,504,888 PyPI downloads of 14 web-to-text packages across 399 sampled days, Jan 2022 to Sep 2026
- Downloads of the tools that read websites for AI26.8xAI Search API Downloads Grew 7.4x Faster Than PyPIAnalysis of 61,744,747 PyPI downloads of 8 search API packages across 399 sampled days, Jan 2022 to Sep 2026
- Downloads of the tools that read websites for AI10.0%Robots.txt Parsers: 10% of Python Scraper DownloadsAnalysis of PyPI downloads of 4 robots.txt parsers and 16 scraping and browser automation packages across 399 sampled days, Jan 2022 to Sep 2026
- Downloads of the tools that read websites for AI61.7%AI Scrapers Keep 62% of Download Pace on WeekendsAnalysis of 35,909,995 downloads of 5 AI-first scraping packages and 9,627,166 downloads of 4 classic scraping packages, Q3 2026 sample days
- Downloads of the tools that read websites for AI22.7%AI Browser Agent Downloads Grew 54x in a YearAnalysis of 130,004,081 browser automation downloads in the Q3 2026 sample days, plus quarterly trends from Jan 2022
- Downloads of the tools that read websites for AI108,589,161AI Agent Framework Downloads Topped 108M in One WeekAnalysis of 1,010,898,204 PyPI downloads of 10 agent framework packages across 399 sampled days, Jan 2022 to Sep 2026
- Downloads of the tools that read websites for AI11.5xAI Web Readers Outgrew Python SEO Tools 11 to 1Analysis of PyPI downloads of 4 SEO packages and 14 web-to-text packages across 399 sampled days, Jan 2022 to Sep 2026
- Downloads of the tools that read websites for AI89.9%Three AI Providers Hold 89.9% of Model SDK DownloadsAnalysis of 2,171,625,441 PyPI downloads of 7 AI provider SDKs across 399 sampled days, Jan 2022 to Sep 2026
- Downloads of the tools that read websites for AI6.4xSitemap Parser Downloads Grew 6.4x in Two YearsAnalysis of 668,786 PyPI downloads of 3 sitemap parser packages across 399 sampled days, Jan 2022 to Sep 2026
- Downloads of the tools that read websites for AI64.8xPDF-to-Text Downloads for AI Rose 65x in Four YearsAnalysis of 938,668,048 PyPI downloads of 10 PDF extraction packages across 399 sampled days, Jan 2022 to Sep 2026
- Downloads of the tools that read websites for AI29.9%29.9% of Web-to-AI Tool Downloads Come From CIAnalysis of 151,205,350 downloads of 23 web-to-AI packages in the Q3 2026 sample days, with comparisons to Q3 2024 and Q3 2025
- Downloads of the tools that read websites for AI76.1%3 in 4 Vector Database Client Downloads Now Run in CIAnalysis of 585,114,688 PyPI downloads of 8 vector database client packages across 399 sampled days, Jan 2022 to Sep 2026
- Downloads of the tools that read websites for AI-12.1%Schema Extractor Downloads Fell 12%; AI Text Tools Grew 19xAnalysis of 10,559,377 PyPI downloads of 3 structured data extraction packages across 399 sampled days, Jan 2022 to Sep 2026
- Downloads of the tools that read websites for AI30.6xYouTube Transcript Tool Downloads Rose 31x Since 2024Analysis of PyPI downloads of 6 transcript, video and Reddit packages across 399 sampled days, Jan 2022 to Sep 2026
- Downloads of the tools that read websites for AI111,279,292MCP Downloads Now Exceed 10 Agent Frameworks CombinedAnalysis of 635,446,967 PyPI downloads of the mcp and fastmcp packages across 154 sampled days, Dec 2024 to Sep 2026
- Patents behind AI search39.9%Search Patents 2026: 39.9% Now Mention Generative AIAnalysis of 26,486 search-related patent families (2,269 also naming generative AI) out of 1,214,491 AI and retrieval families
- Patents behind AI search17.9%AI Search Patents: Top 10 Filers Hold Just 17.9%Analysis of 2,268 generative AI search patent families with a named assignee
- Patents behind AI search3.9%Only 3.9% of AI Search Patents Describe Citing SourcesAnalysis of 2,269 generative AI search patent families, 88 describing citations or source links
- Patents behind AI search44.1%Query Fan-Out Patents: 44.1% Now Use Generative AIAnalysis of 2,404 patent families describing sub-queries, query rewriting or query expansion
- Wikipedia readership in the AI answer era-40.8%Comparison Pages Lost 40.8% of Wikipedia ReadersAnalysis of 2,950,961 English Wikipedia articles grouped by page format, 2022 vs October 2025 to September 2026
- Patents behind AI search12.9%12.9% of AI Search Patents Use Personal HistoryAnalysis of 2,269 generative AI search patent families, 292 describing personalization
- Patents behind AI search36.9%Freshness Shows Up in Only 3.6% of AI Ranking PatentsAnalysis of 358 generative AI search patent families describing ranking or source selection
- Wikipedia readership in the AI answer era-37.8%Job Pages on Wikipedia: Trades Held Up, Office Jobs FellAnalysis of 178 job and career articles on English Wikipedia in 6 job families, 2022 vs October 2025 to September 2026
- Patents behind AI search43.3%Chat Shopping Patents: 43.3% Now Use Generative AIAnalysis of 536 conversational shopping patent families, 59 using generative AI
- Patents behind AI search44.8%44.8% of AI Search Patent Families Skip the USAnalysis of 2,269 generative AI search patent families by publishing office
- Patents behind AI search237.5%AI Content Detection Patents Up 237.5% Since 2022Analysis of 346 patent families whose titles describe detecting AI-generated content
- Wikipedia readership in the AI answer era-48.9%Treatment Pages Lost 55.3% of Mobile Wikipedia ReadersAnalysis of 116 English Wikipedia articles on dental, cosmetic, pet care and wellness treatments, 2022 vs October 2025 to September 2026
- llms.txt and AI instruction files15.6%15.6% of Top Sites Say 'Found' for Pages That Don't ExistAnalysis of 717,015 top-1M homepages with a recorded test response
- What people search when it trends33 of 42AI Tools Reached Top 25 Searches in 33 of 42 CountriesAnalysis of 66,524 daily top and rising search slots in 42 countries, September 19 to October 20, 2026
- What people search when it trends59.0%Rising Google Searches: 59% Tie to a Specific EventAnalysis of 524 terms in 32 daily top rising US search lists, September 19 to October 20, 2026
- What people search when it trends96.6%96.6% of Top Google Searches Last One Day in the Top 25Analysis of 54,502 completed list runs across 32 daily Google Trends lists for the US and 42 other countries, September 19 to October 20, 2026
- llms.txt and AI instruction files4.9xllms.txt Now Outnumbers security.txt Nearly 5 to 1Analysis of 772,412 top-1M homepages, with seven crawls from July 2025
- llms.txt and AI instruction files7.9%llms.txt Adoption 2026: 14.3% of Top Sites Have OneAnalysis of 772,412 top-1M homepages
- llms.txt and AI instruction files49.3%Half of llms.txt URLs That Load Return a Web PageAnalysis of 219,833 sites whose /llms.txt returned HTTP 200
- llms.txt and AI instruction files14.3%llms.txt Grew From 1.1% to 14.3% of Top Sites in 15 MonthsSeven HTTP Archive crawls, July 2025 to October 2026
- llms.txt and AI instruction files45.8%46% of llms.txt Files Are Added Automatically by PlatformsAnalysis of 110,188 llms.txt files on top-1M homepages
- llms.txt and AI instruction files17.7%llms.txt Sites Restrict AI Crawlers 1.8x as OftenAnalysis of 630,161 top-1M homepages with a readable robots.txt
- llms.txt and AI instruction files82.5%28% of Top Online Stores Now Publish an AI Checkout FileAnalysis of 772,412 top-1M homepages, including 178,119 online stores
- AI training opt-out signals0.13%noai Meta Tag Stats: 0.13% of Top Sites Use ItAnalysis of 772,412 top-1M homepages
- AI training opt-out signals0.13%Only 0.13% of EU Sites Declare a TDM Reservation for AIAnalysis of 114,166 top-1M homepages on EU ccTLDs and .eu
- AI training opt-out signals1.8%Only 1 in 4,544 Top Sites Sends an AI Opt-Out HeaderAnalysis of 772,412 top-1M homepage responses
- AI training opt-out signals89Web Bot Auth Keys: 0.01% of Top Sites Publish ThemAnalysis of 772,412 top-1M homepages
- AI training opt-out signals658Invented AI Meta Tags: 0.09% of Top Sites Use ThemAnalysis of 772,412 top-1M homepages
- AI training opt-out signals0.9%Only 0.9% of News Homepages Mark Content as PaywalledAnalysis of 8,821 news homepages among 772,412 top-1M sites
- Snippet controls that also govern AI Overviews0.16%Only 0.16% of Top Sites Use nosnippetAnalysis of 772,412 top-1M homepages
- Snippet controls that also govern AI Overviews17.4%data-nosnippet Appears on 8.9% of Top HomepagesAnalysis of 772,412 top-1M homepages
- Snippet controls that also govern AI Overviews99.5%99.5% of Sites That Set max-snippet Choose No LimitAnalysis of 88,096 homepages with max-snippet among 772,412 top-1M sites
- Snippet controls that also govern AI Overviews99.9%Google-Extended Blockers: 99.9% Still Allow SnippetsAnalysis of 630,161 top-1M homepages with a readable robots.txt
- Entity markup machines use to identify a brand3.3%Wikipedia Links in Brand Markup: Only 3.3% Have OneAnalysis of 233,602 homepages with Organization or LocalBusiness JSON-LD in the top 1M sites
- Entity markup machines use to identify a brand3The Median Brand Lists 3 Profiles in Its Schema MarkupAnalysis of 138,171 homepages with sameAs links in Organization markup, top 1M sites
- Entity markup machines use to identify a brand37.0%37% of Homepages Link Their Schema Into a Graph With @idAnalysis of 291,137 top-1M homepages with JSON-LD
- Entity markup machines use to identify a brand2.5%Only 2.5% of Business Markup Says What a Company KnowsAnalysis of 233,602 homepages with Organization or LocalBusiness JSON-LD, top 1M sites
- Entity markup machines use to identify a brand97.8%97.8% of Brand Markup Skips Logo, Founder or ContactAnalysis of 233,602 homepages with Organization or LocalBusiness JSON-LD, top 1M sites
- Entity markup machines use to identify a brand10.3%1 in 10 Sites Mark Up a Brand Name Unlike Their DomainAnalysis of 213,331 top-1M homepages with a named Organization in JSON-LD
- Entity markup machines use to identify a brand0.7%2.4% of Homepages Give Their Company Two Names in SchemaAnalysis of 194,588 top-1M homepages with a top-level Organization node in JSON-LD
- Entity markup machines use to identify a brand+284.1%Wikidata IDs in Website Markup Up 284% Since 2023Analysis of top-1M homepages in four October crawls (772,412 homepages in 2026)
- Entity markup machines use to identify a brand+94.0%ProfilePage Markup Nearly Doubled Since Google SupportAnalysis of homepages and one sampled inner page per site for top-1M sites in four October crawls
- Niche schema types AI answers can read0.48%Fewer Than 1 in 200 Top Sites Use Speakable MarkupAnalysis of 1,377,729 pages from 772,412 top-1M sites
- Niche schema types AI answers can read5.5xDataset Markup Grew 5.5x Since 2023, Gov and .edu LagAnalysis of top-1M sites in four October crawls (772,292 sites and 555 Dataset pages in 2026)
- Niche schema types AI answers can read+399.3%Service Markup Spread to 5x More Top Sites Since 2023Analysis of 24,756 Service nodes on 5,565 pages from 4,229 top-1M sites
- Niche schema types AI answers can read+181.7%Only 1 in 8,000 Top Sites Marks Up a GlossaryAnalysis of 489 pages with DefinedTerm markup across 324 top-1M sites
- Niche schema types AI answers can read12.4%87.6% of Forum Pages Lack Discussion MarkupAnalysis of 3,692 inner pages on 3,910 top-1M sites running forum software
- Niche schema types AI answers can read98.0%98% of Course Creator Sites Show No Course MarkupAnalysis of 913 top-1M sites on course platforms and 1,035 pages with Course markup
- Niche schema types AI answers can read13.8%86% of Sites With Event Tools Show No Event MarkupAnalysis of 2,750 top-1M sites with event or ticketing tools and 50,006 Event nodes on 5,349 pages
- Niche schema types AI answers can read98.8%98.8% of Sites Using Hiring Software Lack Job MarkupAnalysis of 1,368 top-1M sites with recruiting software, 11,382 career-style pages and 1,482 JobPosting nodes
- Niche schema types AI answers can read28.0%28% of Recipe Pages Leave Cook Time Out of Their MarkupAnalysis of 1,377 pages with Recipe markup on 1,341 top-1M sites
- Niche schema types AI answers can read75.6%76% of App Homepages Tell Machines the Price Is ZeroAnalysis of 12,197 top-1M homepages with software application markup
- Niche schema types AI answers can read24.5%Only 24.5% of Car Dealer Sites Mark Up Their VehiclesAnalysis of 937 top-1M dealer sites and 9,789 vehicle nodes
- Niche schema types AI answers can read1.5%1 in 68 JSON-LD Blocks on Top Sites Fails to ParseAnalysis of 1,099,743 JSON-LD blocks on 539,779 top-1M pages
- Niche schema types AI answers can read-69.9%1,999 Top Sites Still Use Markup Google Retired in 2020Analysis of 1,377,729 pages from top-1M sites
- Machine-readable doors for AI agents0.12%0.12% of Top Sites Offer Markdown Page Versions for AIAnalysis of 772,412 top-1M homepages
- Machine-readable doors for AI agents7.3%OpenSearch Files: 1.6% of Top Sites Still Publish OneAnalysis of 772,412 top-1M homepages
- Machine-readable doors for AI agents2,2020.3% of Top Sites Publish AI Catalog or ARD FilesAnalysis of 772,412 top-1M homepages
- Machine-readable doors for AI agents8.2%0.03% of Top Sites Publish an A2A Agent CardAnalysis of 772,412 top-1M homepages
- How websites talk about AI1.2%AI in Meta Descriptions: 1.2% of Top Homepages, Up 11xMeta descriptions from about 510,000 to 630,000 top-1M homepages per crawl, July 2021 to October 2026
- How websites talk about AI10.8x'AI-Powered' Claims on Homepages Grew 13x Since 2022Meta descriptions from top-1M homepages, July 2021 to October 2026