AI search optimization resources
Plain-English guides to getting found in ChatGPT, Google AI Overviews, Perplexity and Gemini. Want it done for you? See our AI SEO services.
Free tools
- Free AI visibility checker
Free AI visibility checker. See if ChatGPT, Perplexity, Gemini and Google AI Overviews mention your brand, who they cite instead, and what to fix on your site.
- Free llms.txt generator
Free llms.txt generator. Build a valid llms.txt file for your site, learn the format from the llmstxt.org spec, see how AI tools use it, and install it right.
Guides
- AI visibility: what it is, how to measure it and how to improve it
AI visibility is how often ChatGPT, Perplexity, Gemini and Google AI Overviews mention or cite your brand. How to measure it, what drives it and how to grow it.
- Answer engine optimization (AEO): how to become the answer
Answer engine optimization (AEO) makes your content the answer in AI Overviews, ChatGPT, Perplexity and voice search. What it is, how it works and how to do it.
- Generative engine optimization (GEO): what it is and how to do it
Generative engine optimization (GEO) gets your brand cited in ChatGPT, Perplexity, Gemini and AI Overviews. What it is, what the research says and how to do it.
- Google AI Overviews: how they work and how to get your site cited
Google AI Overviews explained: how they pick sources, what they do to clicks, how they differ from AI Mode, and the practical steps that get your pages cited.
How-to
- How to appear in Google AI Overviews
How to appear in Google AI Overviews: what Google says is required, plus 8 practical steps on indexing, snippets, answer-first content and structured data.
- How to optimize for AI search: an 8-step checklist
How to optimize for AI search in 8 steps: AI crawler access in robots.txt, structured data, llms.txt, entity consistency, answer-first pages and citations.
- How to rank in ChatGPT (and get cited in its answers)
How to rank in ChatGPT: allow OAI-SearchBot, get indexed, write answer-first pages, keep your entity data consistent and earn the mentions ChatGPT draws on.
Comparisons
- AEO vs GEO: what's the difference, and do you need both?
AEO vs GEO explained: how answer engine optimization and generative engine optimization differ, where they overlap, and how to run both in one plan.
- SEO vs AEO vs GEO: one table, three jobs
SEO vs AEO vs GEO compared in one table: what each one targets, how you measure it, and the order to tackle them so your site shows up in search and AI answers.
Definitions
- What is LLM SEO?
What is LLM SEO? Optimizing your content and brand so large language models like ChatGPT, Gemini and Perplexity cite you. A clear definition and how it works.
Tool lists
- 9 AEO Tools That Show Whether Answer Engines Quote You
9 AEO tools compared on what matters for answer engines: which engines they check, whether they audit pages, confirmed starting prices and one weak spot each.
- AI Search Engine Optimization Tools: 10 Options Sorted by Job
10 AI search engine optimization tools sorted by the job they do: track, fix or publish. Prices checked on vendor pages, who each suits, and one honest limit.
- 10 Generative Engine Optimization Tools, From Tracking to Action
10 generative engine optimization tools ranked by how far they go past tracking into content, site changes and actions. Vendor-checked prices and real limits.
- LLM SEO Tools Compared by Which Models They Actually Cover
9 LLM SEO tools compared by which language models they cover: ChatGPT, Gemini, Claude, Perplexity, Copilot, Grok and more. Confirmed prices and real limits.
Reviews
- Otterly.AI review: features, pricing, and alternatives
Otterly AI review for 2026: what it tracks, confirmed pricing from $29 a month, add-on costs, strengths, limits, and the best alternatives at each budget.
- Peec AI review and the best Peec AI alternatives
Peec AI alternatives compared, plus an honest Peec AI review: features, plan limits, strengths, weak spots, and which tools suit different budgets and teams.
- Profound review: what it does, pricing, and its main competitors
Profound AI review plus its main competitors: what it tracks, what pricing it publishes, its limits, and which alternatives fit smaller budgets or teams.
- Scrunch AI review: pricing, AXP, and its main competitors
Scrunch AI review with pricing, the Agent Experience Platform explained, strengths, limits, and a comparison of Scrunch AI competitors for every team size.
Research
- Generative engine optimization statistics: our original research
Original generative engine optimization statistics from our own studies on AI crawler access, schema, llms.txt adoption, AI citations and AI Overviews.